Seth Godin

-"you sell to the people that will listen and then you hope that they will tell their friends"
-"they got there by being remarkable, not by advertising"
-"1 person at a time, ideas spread"
1. design, That's what it is all about
 2. safe is risky, You will suceed better if you don't play it safe.
 3.Very good is boring and average. Be remarkable!
-"What you need to do is find out who does care and sell it to them"
-a bestselling author, entrepreneur and agent of change
-don't be boring!!

-example: the Purple Cow - it makes you get out of your car to look at it and then you text all your friends about it.