Seth Godin - Everything is broken

-people are willing to pay more for convenience or to solve symptoms rather than to fix their problems
-"no matter how broken something is, someone will disagree and think it isn't broken"
-“Finding new ways, more clever ways to interrupt people doesn't work,”
-“Selling to people who actually want to hear from you is more effective than interrupting strangers who don't,”
1. Not my job... someone who notices that something is broken but will refuse to fix it because it's 'not their job'.
2. Selfish Jerks
3. The World Changed
4. I didn't know
5. I'm Not a Fish - the person who designed the fish canal wasn't a fish so they didn't know what they are doing.
6. Contradictions
7. Broken on Purpose
-"they are broken on purpose so maybe other people will notice and like it and buy it"
-"the person who built this never used it and never put alot of thought into it - as a result it's a failure"