-teenagers are one of the biggest markets-teenagers run today's economy
-teenagers are given alot of 'guilt' money
-75% of kids have a tv in their room
-1/3rd have a computer which they spend atleast 2 hours on -"if u dont recognize what they're thinking or feeling and put it into a message in which they will understand u will lose"
-teenagers = stuborn demographic
-teenagers respond to "cool", which keeps changing
-"cool hunting" is a search for a certain personality in a certain network
-many companies hire experts to "cool hunt"
-correspondants find trendsetting kids and they takes pictures and get their emails
-you can never find a solution, or solve the problem permanently
-turn the product into an icon.
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