Branding your Business

-"make sure when a customer walks into the Walt Disney store, it says what you want it to."
-"when you walk in what is it going to tell you?"
-"are they going to scream or whisper?"
- What is the retail store going to tell you?
1. What are your shelves going to say to your customers?
2. Powerful stores own 'Somatic markers'; some outstanding aspect stored in your customer's brain that is triggered every time they enter the store. What's yours?
3. Break with convention and reap the rewards. Like Job's stores, less seems to be more. Uncluttered works. Try it, you'll see it works.

Question: Start by identifying the qualities or characteristics that make you distinctive from your competitors or colleagues. What have you done lately - this week - to make yourself stand out? What would your colleagues or your customers say is your greatest and clearest strength? Your most noteworthy personal trait?

Answer: I have a fast learner. I can pick up most skills quickley and if it is more challenging then I still persevere.

Question: What do you want to be famous for?

Answer: I want to be famous for creating something amazing.