Tuesday, December 7, 2010

POST IT NOTES
-the scientist had to create an adhesive that would alow the paper to stick together but come apart easily
-took  many years to create
-created by Spencer Silver 
-1974
- Silver developed a new adhesive, but it was even weaker than what 3M already manufactured.
-it stuck to objects, but could easily be lifted off.  
-it was super weak instead of super strong. 
-Arthur Fry was singing in the church's choir.  He used markers to keep his place in the hymnal, but they kept falling out of the book.  Remembering Silver's adhesive, Fry used some to coat his markers.
-the markers stayed in place, yet lifted off without damaging the pages.
UROCLUB
-developed his product because of the feedback from his patients
-wanted to develop something to make outdoor activities much more entertaining and enjoyable
-was hoping for the product to be taken to its maximum potential
-he is a urologist
-product is called the uroclub
-cleverly camoflauged as a golf club but is also a resovoir for pee
-has a towel which drapes over ur privates to cover them while you urinate
-the uroclub is not a functional club
-created by Dr. Floyd Seskin
-$25,000 for 51% of the company
-one of the sharks saw it as a gag gift
-sold for $24.95
-costs $8.23 to manufacture
-over $70,000 in one year
-most of his business comes through the web
-invested $300,000
-12,000 of inventory
-one shark was out because he didn't know how to market it
-another shark was out because she couldn't relate to the product
-one shark could not see the product being useful
-one shark did not want it in his portfolio
-one shark offered $25000 for 70% and he took it because he knew the shark would make the product a big success



key learning:
  •  think outside the box.
  • recognize problems and create a solution you can benefit from
  • sometimes it is better to let someone else (who knows what they are doing) take control so that your company can grow

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