-created it because she needed a solution for a problem she had...
-they look like they are very passionate about their company
-seeking $50k for a 25%
-a device for keeping the mp3 player safe and prevents the earphones from getting tangled
-costs $3 to make and sell for $18
-did not do any future research in regards to the manufacturing costs
-they did not have the patent for the middle part of the device so many sharks were out because of that
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