- "You can win them over with great prices and unbeatable service--but eventually, they graduate."
-"You need to offer a great product at a price that doesn't cut into the Mountain Dew fund."
-"I've seen business owners try to act cool, and it [costs them] their credibility. It's best to [be yourself] rather than try to send the message, 'Hey, I'm cool, I'm hip.' Because, like it or not, they'll decide what's hip."
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