Kelloggs

• will kelloggs did not go past sixth grade
• education is not crucial 
• Dr. John Harvey Kellogg, was the co-inventor of flaked cereal
•  In 1906, W.K. Kellogg entered the cereal business, as American eating habits began shifting from heavy, fat-laden breakfasts to lighter, more grain-based meals.
• W.K. discovered that a better flake was produced by using only the corn grit or "sweet heart of the corn."
• knew he had to make his product different from all of the other companies.. named it "The Original."
• The company succeeded because it believed the entire populace, not just those on special diets, might be interested in wholesome cereal foods, and because it continually improved its product line and packaging techniques to meet the needs of an ever-changing and evolving consumer base.
• he was always trying to keep up with the market
• To keep up with a growing market, Kellogg Company developed new product, packaging and marketing innovations to fit consumer needs.
•  In 1914, Kellogg Company created Waxtite® wrappers, a new concept in packaging technology.
• gave out free samples to introduce people to his product
• he believed that if people tried a good product, they would keep buying it. To ensure that consumers would continue to seek out his products, he distributed free samples of his Corn Flakes, and then followed up with advertising in magazines and on billboards
• After having success in the U.S. market, Kellogg opened its first foreign cereal facility in 1914 in Canada.
• Kellogg continued to expand into new markets
• New cereal products of the 1980s including Kellogg's® Squares™ line, Kellogg's® Crispix® and Kellogg's® Just Right®
• Declaring "I'll invest my money in people," in 1930, Mr. Kellogg founded the W.K. Kellogg Foundation.
• 2006, Kellogg Company celebrated its 100th Anniversary.